The corporate sponsor system for Disney theme parks is a unique system designed for corporations to sponsor Park facilities while developing advertisement, sales promotion, and publicity activities for their business within the Parks.
Participating companies can have their corporate name displayed at the facility they sponsor, and thereby reach the many Guests visiting the Parks. Outside the Parks, corporate sponsors can use of the Park’s logo and images on their advertising materials and TV commercials. They can also use Park tickets and merchandise for their company’s publicity and sales promotions.
When Tokyo Disneyland opened in 1983, there were 18 corporate sponsors. Currently 28 corporations sponsor facilities in Tokyo Disneyland.
Tokyo DisneySea has 27 corporate sponsors.
The many activities conducted by the corporate sponsors raise the public appeal of both the participating corporations and the Disney theme parks.