Review of Consolidaated Operations

Operating Results

Achieved year-on-year revenue increase through aggressive marketing

Consolidated revenues for the fiscal year ended March 31, 2004 increased 1.4% over the previous fiscal year to ¥336,517 million. Annual attendance at the two theme parks reached a record-high 25.473 million guests, exceeding our projected target of 25 million. The unexpectedly stronger results were due to the favorable reception of our ambitious calendar of events, including Tokyo Disneyland 20th anniversary events, "Ariel's Seaside Treasures," and "Tokyo DisneySea 2nd Anniversary" at Tokyo DisneySea.

Revenues per guest decreased 2.7% as a result of a decline in ticket receipts, mainly due to sales of diversified types of tickets and implementation of special marketing programs in pursuit of the strategic enhancement of the appeal of Tokyo Disney Resort, in addition to slightly reduced beverage revenues resulting from a cooler summer.

Consumer product revenues increased slightly, with favorable contributions from sales of Tokyo Disneyland 20th anniversary products.

Furthermore, The Disney Store Japan significantly contributed to consolidated revenues during fiscal 2004, benefiting from aggressive development and sales of consumer products, and strategic openings and closings of stores. As a result, we achieved increased revenues over the previous fiscal year.


Tokyo Disneyland 20th Anniversary


Ariel's Seaside Treasures

Operating income also posted at record-high level

In line with the growth in revenues, consolidated operating income also exceeded results of the previous fiscal year. The main factor for the increased income was that we were able to restrain operating expenses by reducing depreciation expense and product costs, although expenses related to entertainment increased due to such activities as holding Tokyo Disneyland 20th anniversary events. While net income for the fiscal year under review decreased due to disposal losses on fixed assets reported in fiscal 2004, we do not expect any similar extraordinary losses in fiscal year 2005.



Forecasting continued revenue growth in the fiscal year ending March 31, 2005

In fiscal 2005, we will proactively introduce new attractions and special events with the aim to minimize the impact of a falloff from Tokyo Disneyland 20th anniversary events. For example, we launched a new attraction, "Buzz Lightyear's Astro Blasters," at Tokyo Disneyland in April 2004, and are planning to introduce a new nighttime spectacular, "BraviSEAmo!," at Tokyo DisneySea in July 2004. Through implementation of these activities, we estimate combined attendance of 25.2 million guests at the two theme parks.

We also project revenues per guest to increase 0.3%. Revenues from consumer product sales are forecast to slightly decline due to the impact of an expected falloff after favorable sales of Tokyo Disneyland 20th anniversary products. However, we project an offset from slight increases in ticket revenues as a result of a reduced focus on special marketing programs, and higher food and beverage sales. In terms of business performance, consolidated revenues for fiscal 2005 are projected to increase 1.2% year-on-year to ¥340.5 billion.

Operating income for fiscal 2005 is projected to decrease 2.0% year-on-year to ¥38.0 billion. Increased development costs for new attractions, and a partial transfer of enterprise taxes into general and administrative expenses in accordance with the changes in Japanese accounting standards are factors behind the expected decline. Apart from the effect of the transfer of enterprise taxes, we expect to secure operating income comparable to fiscal 2004 levels.

Net income for fiscal 2005 is expected to increase 5.2% year-on-year to ¥19.5 billion, due to the absence of disposal losses on fixed assets that occurred during fiscal 2004.


BraviSEAmo!


The percentage of operating income attributable to the retail business has been increasing, representing the favorable performance of The Disney Store Japan. Since this trend is expected to continue, from the fiscal year ended March 31, 2004, the Retail Business segment was newly established, independent from the Other Business segment. Year-on-year comparisons were made, with figures for the previous fiscal year allocated to the new segment.

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