Our Advantages

The Facts Behind The Oriental Land Group Advantages

Annual Attendance at Theme Parks Amusement and Leisure Park Industry Revenues Revenues Per Guest

Graph of Annual Attendance at Theme Parks

Graph of Amusement and Leisure Park Industry Revenues


Graph of Revenues Per Guest


Since the opening of Tokyo Disneyland, we have enjoyed a steady flow of guest attendance at the theme park. Annual attendance continues to rise, and has exceeded 20 million guests since the 2001 opening of Tokyo DisneySea.


Although the Japanese amusement and leisure park industry revenues slightly contracted in previous years, they have been increasing since the opening of Tokyo DisneySea in 2001. We have maintained steady growth in our market share and commanded approximately 40% of the market in 2002: a solid, unchallenged advantage.


On a per-guest basis, combined revenues for consumer products, and food and beverages consumed within the parks, tend to be higher than ticket receipts, in a striking representation of market characteristics that clearly illustrate the behavior of Japanese consumers today. (Revenues per guest are calculated including children over 4 years old.)



Breakdown of Guests by Age Breakdown of Guests by Region Average Length of Visit

Graph of Breakdown of Guests by Age


Graph of Breakdown of Guests by Region


Graph of Average Length of Visit

We have maintained stable guest attendance with little impact from the changing population dynamics in Japan, confirming that we provide family entertainment to a broad spectrum of ages, from children to adults.


The majority of guests come from inside Japan, centered on the Kanto Region (Tokyo and its surrounding area), where Tokyo Disney Resort is located. Since the opening of Tokyo DisneySea in 2001, the proportion of guests from areas outside the Kanto Region staying overnight has been gradually increasing.


Guests spend a long period of time, over eight hours on average, at the theme parks. We offer an environment where guests can spend an entire day and enjoy not only attractions and events but also a rich assortment of products and restaurant facilities with high-quality services.

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