Since the opening of Tokyo Disneyland,
we have enjoyed a steady flow of guest attendance at the theme
park. Annual attendance continues to rise, and has exceeded
20 million guests since the 2001 opening of Tokyo DisneySea. |
Although the Japanese amusement
and leisure park industry revenues slightly contracted in
previous years, they have been increasing since the opening
of Tokyo DisneySea in 2001. We have maintained steady growth
in our market share and commanded approximately 40% of the
market in 2002: a solid, unchallenged advantage. |
On a per-guest basis, combined
revenues for consumer products, and food and beverages consumed
within the parks, tend to be higher than ticket receipts,
in a striking representation of market characteristics that
clearly illustrate the behavior of Japanese consumers today.
(Revenues per guest are calculated including children over
4 years old.) |