| The following four points represent our core competencies and strengths, which form the basis of our revenue sources. |
Superb Location |
| One of Oriental Land’s most important advantages is the 200-hectare piece of real estate it owns in Maihama, Urayasu City, Chiba Prefecture, a mere 10 kilometers from central Tokyo. Maihama is at the center of an unparalleled market: a key residential belt with a population of approximately 30 million within a 50-kilometer radius. Householders in this area are predominantly high-earners with substantial disposable incomes. Conveniently linked to Tokyo and other parts of Japan, Maihama is located approximately 50-60 minutes by bus from either Tokyo International Airport at Haneda or the New Tokyo International Airport at Narita and only approximately 15 minutes by train from Tokyo Station. It is therefore well positioned to welcome guests not only from the Tokyo metropolitan area but also from around Japan and overseas. |  |
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Alliance with Disney Enterprises |
In 1979, Oriental Land formed an agreement with Walt Disney Productions (currently, Disney Enterprises, Inc.) to design, construct and operate Tokyo Disneyland, the first Disney theme park outside the United States. The Company has also established agreements with Disney to facilitate Tokyo DisneySea, three Disney hotels, the Disney Resort Line monorail and, in 2002, its operation and management of Disney Store Japan.
Disney characters enjoy extraordinary popularity in Japan. Oriental Land’s alliance with Disney also gives the Company exclusive rights to use Disney content at Tokyo Disney Resort and others.
Oriental Land does not have any capital or personnel ties with Disney Enterprises, but the two companies have enjoyed a highly positive relationship for more than 25 years.
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Accumulated Theme Park Management Expertise |
| Oriental Land has worked to create a theme resort unlike any other in the world that boasts a great number of guests - as visitors to the resort are called - and a high rate of repeat visits through effective utilization of its expertise, accumulated through its extensive track record in Japan since the opening of Tokyo Disneyland, in attractions, services and its employees. This is the very substance that gives rise to its unparalleled competitiveness and is the source of the abundance of rave reviews as a company that realizes superior customer satisfaction. |
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Outstanding Service Quality
To ensure that guests enter a world of dreams and magic at Tokyo Disney Resort, Oriental Land devotes considerable efforts in training the cast members - as employees of the resort are called - to provide outstanding service quality and the ultimate experience for each and every guest. The magnificent hospitality and operational expertise of the Company are being further enhanced with every day of operation.
Ongoing Investment
Inspired by the philosophy of Walt Disney in regards to Disney theme parks, “It’s something that will never be completed,” Oriental Land ceaselessly invests to strengthen the appeal and capacity of Tokyo Disney Resort with the goal of creating a place of dreams where guests will gain a whole new experience of happiness and wonder at every visit. Moreover, Oriental Land’s superb profitearning capacity that facilitates ongoing investments of such massive scale to be made one of the major strengths of the Company.
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Ability to Generate Stable Cash Flow |
| Generation of stable cash flow has enabled continuous investment. |
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