Our Corporate Social Responsibility
Oriental Land Co., Ltd. was established in 1960 with the purpose of contributing to the cultural life of the nation and the welfare of Japanese citizens. Following this, efforts to attract the American Disneyland to Japan began, and in 1979, a license agreement was signed with Walt Disney Productions (as it was known at that time). Tokyo Disneyland then opened in 1983.
We have continued to spread happiness that cannot be found anywhere else throughout the community.
The OLC Group has evolved from a Theme-Park operator to an operator of a themed resort and has expanded into other areas of the market, but our core value remains unchanged. We remain committed to “invigorating people's lives by offering magical dreams, moving experiences, delight and contentment” because “spreading happiness” is our guiding principle.
Under our Group’s corporate mission of “creating happiness by offering wonderful dreams and moving experiences created with original, imaginative ideas,” we are helping to create a future filled with dreams that enrich people's lives. As we see it, a sustainable society is one in which people are able to live spiritually fulfilling lives; a society that allows people to fill their hearts with magical dreams, moving experiences, delight and contentment.
Our approach to corporate social responsibility (CSR) is informed by the belief that a strong commitment to key issues will contribute to realizing such a society.
At the OLC Group, we believe in the importance of direct dialogue with our customers, employees, shareholders and investors, corporate sponsors, vendor and suppliers, licensors and partners, collaborators, local communities and local governments, and we put this belief into practice in the course of our daily work.
We also believe that it is important to identify potential issues from a CSR standpoint, and to address a wide range of social needs. To this end, we are gathering opinions voiced from various perspectives by CSR specialists and other experts, and are conducting yearly stakeholder surveys whose results are then reflected onto our activities and reporting.
Our Corporate Social Responsibility
The Social Activity Promotion Department is dedicated to promoting the OLC Group's corporate social responsibility (CSR) initiatives. Our CSR activities are headed by the director in charge of the department. The Social Activity Promotion Department is responsible for promoting CSR across the entire OLC Group by coordinating with existing committees such as the Environmental Action Committee, as well as with various departments and OLC-Group companies.
We are engaged in ongoing activities to raise awareness among our employees. These include publishing a webzine describing examples of CSR in simple terms and holding in-house fairs where our initiatives are presented using panel board displays.
Medium-Term Plan for our CSR activities
By measuring ourselves against such guidelines as the ISO 26000, an international standard that sets out how businesses and organizations can operate in a socially responsible way, the OLC Group has been assessing the challenges we face today and the efforts to be undertaken in the future as they pertain to CSR. In FY 2016, based on The Five Values constituting the OLC Group CSR Policy, we formulated our medium-term plan for our CSR activities through FY 2020 in view of social demand. In this process reference was made, among others, to the ISO 26000, the SDGs*, the UN Guiding Principles on Business and Human Rights, and various environmental, social and governance (ESG) investment indices. The medium-term plan lays out what OLC aims to be in FY 2020, as well as targets for each fiscal year.
Having verified how its business can relate to the SDGs and what roles it should play in society, the OLC Group is proceeding with its medium-term plan primarily focusing on three themes: human rights, the environment and social contribution.
*The SDGs (Sustainable Development Goals) are a set of global targets adopted by the United Nations (UN) in September 2015 to be achieved by 2030. The SDGs call for universal actions to be taken by governments, enterprises and civil societies to keep development within the limits of our planet’s resources, end poverty and ensure equality of opportunities and dignity for all people.