Our Corporate Social Responsibility

Oriental Land Co., Ltd. was established in 1960 with the purpose of contributing to the cultural life of the nation and the welfare of Japanese citizens. Following this, efforts to attract the American Disneyland to Japan began, and in 1979, a license agreement was signed with Walt Disney Productions (as it was known at that time). Tokyo Disneyland then opened in 1983.
We have continued to spread happiness that cannot be found anywhere else throughout the community.

The OLC Group has evolved from a Theme Park operator to an operator of a themed resort and has expanded into other areas of the market, but our core value remains unchanged. We remain committed to “invigorating people's lives by offering wonderful dreams, moving experiences, delight and contentment” because “spreading happiness” is our guiding principle.
Under our Group’s corporate mission of “creating happiness by offering wonderful dreams and moving experiences created with original, imaginative ideas,” we are helping to create a future filled with dreams that enrich people's lives. As we see it, a sustainable society is one in which people are able to live spiritually fulfilling lives and to fill their hearts with magical dreams, moving experiences, delight and contentment.
Our approach to corporate social responsibility (CSR) is informed by the belief that a strong commitment to the Five Values constituting the OLC Group CSR Policy will contribute to realizing such a society.

In addition to continuing with our pursuit of the Five Values constituting the OLC Group CSR Policy, we believe that incorporating environmental, social and governance (ESG) viewpoints into our business operations is essential for undertaking sustainable business over the long term.

With a view to providing our unique values, namely, wonderful dreams, moving experiences, delight and contentment, over the next century, we are determined to continue giving priority to incorporating CSR and ESG perspectives into our operations, build favorable relationships with our stakeholders, and seek long-term sustainable growth.

Relationship between ESG and CSR

OLC Group CSR Policy:
Five Main Areas of Corporate Social Responsibility

Stakeholders

Key initiatives

Relevant SDGs

Caring for the Environment

Environment

 Climate change countermeasures
 • Reduce CO2 
 • Increase efficiency of energy consumption
 Waste reduction
 • Curb waste generation
 • Implement recycling initiatives
 Purification and recycling of water resources
 Appropriate management of chemical substance
 Due consideration to biodiversity

Dynamic and Inspiring Workplaces

Employees

 Training and support systems
 Corporate culture and employee satisfaction
 Health and safety
 Create a Workplace for Diverse Employees

Commitment to
Our Customers and Society

Customers Corporate sponsors Licensors,
business partners

 Provision of happiness to customers and the community
 Commitment to full and equal access
 Learning from Guest feedback

Children Are Our Future

Customers
Local community
Partners for collaboration (NPO, NGO, etc.)

 Activities to nurture and support children
 Hands-on workplace learning and visiting lessons for local children
 Cooperation with local events

Trust and Integrity

Customers
Shareholders and investors
Administration Suppliers

 Corporate governance
 Compliance
 Initiatives for human rights
 Risk management and information security
 Partnerships with suppliers
 Safety- and quality-related initiatives
 Security, first aid, emergency response

Stakeholder Engagement

At the OLC Group, we believe in the importance of direct dialogue with our customers, employees, shareholders and investors, corporate sponsors, vendor and suppliers, licensors and partners, collaborators, local communities and local governments. We put this belief into practice in the course of our daily work.

Case Examples of Communication with Stakeholders

[Learning from Guest Feedback]
The opinions, requests and compliments relayed directly to Cast Members at each facility are shared throughout the OLC Group via our intranet and at routine meetings. They help us make necessary improvements to our services promptly. We have also established an Information Center at Tokyo Disney Resort in an effort to offer our Guests an open and inviting environment in which to submit their opinions and requests.

[Communication with shareholders and investors]
We hold meetings to exchange views with shareholders and investors, participate in conferences in Japan and abroad that are hosted by securities firms, and hold information sessions for retail investors and sales people at securities firms.
We also regularly provide our employees with feedback from individual shareholders in the form of questionnaire survey results in order to improve our operations.

 

[Dialogue with Experts]

The OLC Group also believes that it is important to identify potential issues from a CSR standpoint and to address a wide range of social needs. To this end, we are gathering opinions voiced from various perspectives by CSR specialists and other experts, and are conducting yearly stakeholder surveys whose results are then reflected onto our activities and reporting.
In fiscal 2019, we invited a specialist versed in ESG investment and CSR activities in the supply chain and an expert on SDGs from the media’s viewpoint, who kindly pointed out that, “Although appropriate policies are in place, more data on practical results needs to be disclosed. Without this data, there is no way of knowing whether results are achieved. Data disclosure leads to trust,” and that, “SDGs are one of the means to achieve the vision of creating a sustainable society across the globe in 50 and 100 years’ time. OLC should formulate its medium-term plan by setting its own priorities in view of the SDGs.”

Our Corporate Social Responsibility

The Social Activity Promotion Department is dedicated to promoting the OLC Group's corporate social responsibility (CSR) initiatives. Our CSR activities are headed by the director in charge of the department. The Social Activity Promotion Department is responsible for promoting CSR across the entire OLC Group by coordinating with committees such as the Environmental Action Committee, as well as with various departments and OLC Group companies.

CSR Education

We are engaged in ongoing activities to raise CSR awareness among our employees. These include publishing webzine describing examples of CSR in simple terms, holding various themed in-house fairs where our initiatives are presented using panel board displays, and publicizing our social contribution activities.
We also conducted a survey in FY 2019 to measure how well our employees understand CSR. Survey results showed that more than 90% of them recognized the term “CSR.”
Furthermore, as part of our environmental education, we also hold in-house fairs, offer live streams of awareness video in our employee cafeteria, and provide e-learning programs.

Medium-Term Plan for our CSR activities

By measuring ourselves against such guidelines as the ISO 26000, an international standard that sets out how businesses and organizations can operate in a socially responsible way, the OLC Group has been assessing the challenges we face today and the efforts to be undertaken in the future as they pertain to CSR.
In FY 2016, based on The Five Values constituting the OLC Group CSR Policy, we formulated our medium-term plan for our CSR activities through FY 2020 in view of social demand. In this process, reference was made, among others, to the ISO 26000, the SDGs, the UN Guiding Principles on Business and Human Rights, and various environmental, social and governance (ESG) investment indices. The medium-term plan lays out what OLC aims to be in FY 2020, as well as targets for each fiscal year.
Having verified how its business can relate to the SDGs and what roles it should play in society, the OLC Group is proceeding with its medium-term plan primarily focusing on three themes: human rights, the environment and social contribution.