Our Corporate Social Responsibility

Oriental Land Co., Ltd. was established in 1960 with the purpose of contributing to the cultural life of the nation and the welfare of its citizens, and commemorated its 50th anniversary in 2010, and since the opening of Tokyo Disneyland in 1983, we have been dedicated to spreading happiness throughout the community by offering people the opportunity to enjoy experiences that they would find nowhere else.

The OLC Group has evolved from a theme park operator to an operator of a theme resort and has expanded into other areas of the market, but our core value remains unchanged. We remain committed to “invigorating people's lives by offering magical dreams, moving experiences, delight and contentment” because “spreading happiness” is our guiding principle.

At the OLC Group, we believe that in offering magical dreams, moving experiences, delight and contentment, we are helping to create a future filled with dreams that enriches people's lives. As we see it, a sustainable society ? a future filled with dreams that enriches people's lives, is a society in which people are able to live spiritually fulfilling lives; a society that allows people to fill their hearts with magical dreams, moving experiences, delight and contentment.

We believe that a strong commitment to key corporate social responsibility issues will contribute to the realization of a global society in which such lives become a reality.

OLC Group Stakeholders

The OLC Group's stakeholders include our customers, employees, shareholders and investors, corporate sponsors, corporate clients, licensors, partners, local communities and local governments. We believe in the importance of positive relationships with all of our stakeholders.

Corporate Social Responsibility Governance

The Social Activity Promotion Department is dedicated to promoting the Group's corporate social responsibility initiatives.

In fiscal 2009, the OLC Group formulated a Corporate Social Responsibility Policy to clarify the long-term direction of our corporate social responsibility initiatives, and developed a mid-term action plan that takes us through to fiscal 2013 on the basis of this policy.

And for group-wide, cross-sectional initiatives?such as social action programs, activities that promote employee understanding of CSR, and CSR communication efforts?we are working to establish a cooperative structure that transcends the organizational framework, devise new policies, and improve our existing structures and systems.

Beyond this, each organization within the OLC Group has appointed a corporate social responsibility representative, with the intent that these employees will encourage the sharing of information and help promote our corporate social responsibility initiatives in conjunction with the Environmental Action Committee and other existing committees.