CSR

Five main areas of corporate social responsibility

Delivering the Disney Dream 
to as many people as possible

Tomoko Baba, Tokyo Disney Resort Ambassador 2011

We bring Tokyo Disney Resort to people who cannot come to us

As the Tokyo Disney Resort Ambassador, I represent our Cast Members as the goodwill ambassador in sharing the magic of the Tokyo Disney Resort experience through publicity work and charity events, and through visits to hospitals, child welfare facilities and homes for the elderly. I applied to become Tokyo Disney Resort Ambassador because when I was working as a Tour Guide at Tokyo DisneySea, I overheard a family saying that they wished they had been able to bring their infirm grandmother with them and I realized how much I wanted to be able to share the magic of the Tokyo Disney Resort experience with people who are not able to visit us for various reasons.

As part of my outreach work, I travel with Mickey and Minnie and other Disney characters to visit people who find it difficult to come to Tokyo Disney Resort. I put a great deal of thought into how best to communicate the wondrous atmosphere of Tokyo Disney Resort and it fills me with great pleasure, when parents tell me that they have never seen their child looking so happy or an elderly person sends a poem that they have written about Mickey Mouse. I had a child run up to me rapturously after meeting Mickey Mouse for the first time and it reminded me of how overjoyed I felt the first time I saw Cinderella Castle.

Our visits to disaster-affected areas

I have had the opportunity to visit some of the places that were affected by the Great East Japan Earthquake and while seeing the smiles on the faces of people who had suffered so much was a sobering experience, I am happy that we could provide happiness to so many through our outreach.

A year is not a long time, but if I can share even a small portion of the happiness experienced by Tokyo Disney Resort Guests then I too will be happy.

Supporting the future of our children with “employee power” 

Taiji Kanegae, Social Activity Promotion Group, General Affairs Department

Employee volunteers participation in activities to contribute to the community

We have developed various educational activities for children, including work experience opportunities and visiting classes. To celebrate our 50th anniversary, in fiscal 2010, we leveraged our “employee power,” an element we consider to be an OLC Group strength, to proactively undertake employee volunteer activities, such as cleanup and helping out at events at local kindergartens. OLC Group employees were also sent into Urayasu in the immediate aftermath of the Great East Japan Earthquake where they helped to clear mud in the affected areas of the city.

Sending our “employee power” to children in need around the world

There are many, many children who are forced to live in life-threatening circumstances around the world. With this in mind, in July 2010, the OLC Group inaugurated the OLC Group Children’s Smile Fund, a unique fund that accepts voluntary donations from our employees to allow us to send our “employee power” to children in need in other parts of the world. This is a matching gift fund where the OLC Group matches the charitable donations made by its employees and is designed to unite the company and its employees in action. We selected four organizations that address the developmental needs of children throughout the world on themes such as school education, school meals and immunizations. In April 2011, we were able to turn our goal into reality for the first time.

Businesses are social citizens. By thinking and working together, we hope to contribute to building a better society. We hope to keep the spirit of CSR alive to brighten the lives of future generations and will continue to explore activities that are unique to the OLC Group and encourage even greater levels of employee participation.

  • *Employees and business sections are current as of September 30, 2011.

Commitment to Our GuestsCaring for the Environment